CRM and Customer Retention Manager

About Midas Project

Creating a sustainable future in the educational and social enterprise sector entails meeting up with the challenges of a fast-changing and unpredictable globalized world through innovations. Midas Project is a next-generation technology development startup that focuses on driving innovation in education sector and helping to create, nurture and develop social enterprises.

It allows for sharing of African stories and a social support system, via its hub initiative. We are a community of social innovators leveraging technology to proffer solutions to societal problems.

 


Job Description
The CRM and Customer Retention Manager will be responsible for managing the organisation's CRM ensuring the company can make the most out of marketing opportunities it offers. 
 

Duties & Responsibilities:
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company
- Overseeing direct communications with customers through the CRM
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products

Requirements & Qualifications: 
- A first degree with second class upper and above in a discipline relevant to the position

- Post-graduate certification will be a plus

- Extensive experience of direct and digital marketing ideally in a similar industry
- Strong background in customer acquisition, re-engagement and retention strategies
- Relevant degree in related field
- A Confident and articulate communicator capable of inspiring strong collaboration in an organization

- Professional certification is an added advantage

 

Added Advantage: 

- Young candidate with good research skill encouraged

- Experience in a consulting or investment banking field

- Good writing skills, communication and proficient with numbers

- Multi-country education or work experience with diversity in function

- Good communication and looks

- A Nigeria lover or neutral