Digital Content Marketing Manager Job at Ravenpay Limited

Ravenpay Limited is a leading fintech company that provides financial services to individuals and organizations across Africa. Our mission is to builda financial ecosystem where every African has access to fast and reliable personalised financial tools.

We are recruiting to fill the position below:

Job Position: Digital Content Marketing Manager

Job Location: Lagos
Employment Type: Full-time

Job Overview

• We are seeking a creative, strategic, and detail-oriented Digital Content Marketing Manager to lead our content marketing efforts.
• The ideal candidate will be responsible for end-to-end planning, creating, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Key Responsibilities
Content Strategy & Planning:

• Develop and execute a comprehensive content strategy aligned with the company’s brand, audience, and marketing goals.
• Conduct content audits and gap analyses to identify opportunities for new content and optimisation.
• Define content KPIs and report on performance metrics regularly.

Content Creation & Management:

• Manage the end-to-end content creation process, including ideation, writing, editing, design coordination, and publishing.
• Createand overseethe production of blogs, newsletters, social media posts, website content, case studies, video scripts, white papers, and other marketing collateral.
• Collaborate with writers, designers, and video producers (internal or external) to maintain a consistent tone and quality.

SEO & Content Optimisation:

• Optimise all content for SEO and readability; collaborate with SEO specialists to increase search visibility.
• Stay updated on keyword trends and adjust content plans accordingly.

Team & Workflow Management:

• Manage content calendars to ensure timely delivery and alignment with campaigns and product launches.
• Coordinate cross-functionally with product, sales, and design teams to gather insights and content needs.
• Supervise freelance writers, editors, or junior content creators, as needed.

Audience & Market Insights:

• Understand the target audience’s needs, behaviours, and preferences through research and data analysis.
• Stay current on industry trends and competitor content strategies to maintain content relevance and differentiation.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Content engagement rates (time on page, bounce rate, shares)
• Lead generation and conversion rates from content
• SEO ranking improvements
• Content production and publishing timelines met

Requirements

• Candidates should possess relevant qualifications.
• 3 - 5 years of proven experience in content marketing or editorial roles.
• Excellent writing, editing, and storytelling skills.
• Strong project management and organisational skills.
• Working knowledge of SEO, content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs), and CMS platforms (e.g., WordPress, Webflow).
• Experience with managing social media and email marketing content.

Method of Application 
Interested and qualified candidates should send their CV to: careers@raven.africa cc: marketing@getravenbank.com using the Job Position as the subject of the email.

Note: Only shortlisted candidates will be contacted.