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Digital Marketing Officer Job at Unified Payment Services Limited (UP)

UP otherwise known as Unified Payment Services Limited is Nigeria's premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.


We are recruiting to fill the position below:

Job Position: Digital Marketing Officer (MSE)

Job Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities

  • Support the development and implementation of digital marketing communications strategies
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Collaborate with agencies and other vendor partners to achieve campaign objectives
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Derive marketing insights and translate to business decision
  • Manage CRM integration to overall business objectives
  • Create winning strategies to grow company social media presence
  • Identify trends and derive insights, for spend optimization
  • Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
  • Channel optimization (Social media, web, email, and others)
  • Content development
  • Calendar management
  • Analytics and reporting
  • Identify trends and co-opt into messaging
  • Monitor key online metrics to track success
  • Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
  • Any other task as may be assigned.

Requirements

  • Candidates should possess a Bachelor's Degree with 5 - 7 years of relevant work experience.



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