Marketing Lead Job at ResQ-X Limited

ResQ-X Limited is recruiting suitable candidates to fill the position below:

Job Position: Marketing Lead

Job Location: Lagos Island, Lagos
Employment Type: Full-time

Job Summary

• The Marketing Lead at ResQX will be responsible for creating and executing marketing strategies that promote our roadside assistance, vehicle recovery, and automotive support services.
• This role involves managing brand communication, leading promotional campaigns, driving customer acquisition, and building partnerships to expand market reach.
• The Marketing Lead will work closely with operations and sales teams to align marketing initiatives with business goals, ensure consistent brand messaging, and position ResQX as the preferred choice for reliable vehicle support across Nigeria.

Key Responsibilities

• Identify and pursue new business opportunities in the roadside assistance and automotive services sector through networking, partnerships, referrals, and targeted outreach.
• Generate qualified leads and convert them into paying customers for ResQX’s vehicle recovery, towing, and support services.
• Develop and execute marketing strategies to increase brand visibility and revenue across all service offerings, including emergency roadside assistance, corporate partnerships, and subscription plans.
• Conduct market research to understand customer needs, industry trends, and competitor activities, using insights to guide service positioning and new product development.
• Build and maintain strong, long-term relationships with clients, fleet managers, corporate partners, and automotive stakeholders.
• Collaborate with operations and sales teams to ensure marketing campaigns translate into exceptional service delivery and customer satisfaction.
• Represent ResQX at industry events, exhibitions, trade shows, and community outreach programs to promote brand awareness.
• Prepare and deliver compelling marketing presentations, proposals, and reports to internal stakeholders and potential partners.
• Oversee and manage digital marketing initiatives, including social media campaigns, SEO/SEM, and targeted online advertising, to drive customer engagement and service uptake.
• Ensure brand consistency across all marketing materials, campaigns, and customer touchpoints.

Requirements

• Interested candidates should possess a Bachelor's Degree
• Minimum of 3 years of proven experience in business development, sales, marketing, or lead generation, preferably within the automotive or service industry.
• Demonstrated ability to consistently generate qualified leads and convert them into paying clients.
• Proven track record of meeting or exceeding sales and revenue targets.
• Excellent communication, negotiation, and interpersonal skills for building and maintaining strong client relationships.
• Strong analytical skills with the ability to develop and implement effective strategic growth plans.
• Self-motivated and proactive, with the ability to work independently and manage multiple tasks or projects simultaneously.
• Sound knowledge of B2B and B2C sales strategies, lead generation techniques, and client engagement best practices.
• Professional demeanor with a results-driven mindset and commitment to achieving organizational goals.

Start Date
Immediate.

Method of Application
Interested and qualified candidates should send their CV and a brief cover letter to: careers@resqx.ng using the Job Position as the subject of the mail.