Paid Marketing Specialist Job at TeamApt

TeamApt is Nigeria’s largest Agency banking operator and is now building the largest digital bank offering financial services products tailored to meet the needs of the underserved mass market - micropayments, savings, lending, insurance, pensions - using technology and low-cost offline distribution models. We believe providing financial access to the over 350 million Africans who are currently financially underserved will economically empower them and put them on a path to becoming the next generation of middle-class Africans.

We are recruiting to fill the position below:

Job Position: Paid Marketing Specialist
Job Location: Lagos (Remote)
Job Type: Full time

Job Summary

• The Paid Marketing Specialist will contribute to adding customer value, building a strong brand, and increase sales by developing and executing a paid and performance media strategy that drives customer acquisition and profitable growth.  The role steers the optimization of budgets, tactics, and execution on a day-to-day basis.
• If this excites you, it excites us too and we would love to have you.

Responsibilities
What you’ll get to do:

• Manage, optimize & maximize the company's ROI on Google Ads (Search, Display & Video) and Social Media Ads (Facebook, Twitter & LinkedIn)
• Provide regular reporting and analysis of campaign performance.
• Plan, test, and implement new acquisition funnels
• Improve conversions by a/b testing different variables
• Provide execution based PPC recommendations
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.

Requirements
To succeed in this role, we think you should have:

• 2 years of experience with PPC campaign creation and optimization
• Strong Excel skills
• Outstanding analytical and quantitative skills
• Excellent communication skills
• Google Adwords Certification
• Knowledge of Power BI, Google Analytics, Google and Facebook Ads Manager or similar tools.

What to expect in the hiring process

• A preliminary phone call with the recruiter 
• A technical interview with the hiring manager
• A behavioural and technical interview with a member of the Executive team
• All interview stages are virtual.