SABMiller Plc Recruitment for Brand Manager
SABMiller is in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.
We are recruiting to fill the position below:
Job Position: Brand Manager
Reference Number: SAB-270
Job Location: Lagos
Type: Permanent
Job Description
- Analyse data for insights & articulates brand issues and opportunities
- Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
- Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness
- Project management to deliver activation on time & on budget
- Manage the timely delivery of all marketing materials required for the annual integrated brand channel plan
- Clear communication of activities & execution standards to channel & sales
- Conduct brand performance analysis
- Articulate goals & objectives consistent with the role of the brand
- Understanding of profit pools & value chain to recognise value drivers
- Manage internal and external stakeholders and drive excitement for the brand and it's activities.
- For local brands, also
- Lead the development of the brand strategy based on agreed market opportunities and align the relevant stakeholders on the strategy
- Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea
Job Requirements
- Degree in Business, Marketing, Communication
- Good written and verbal communication
- Action and results oriented
- 2 years of relevant experience
- Passionate, self-starter
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