Social Media Coordinator Job at ToasteGlobal

Toaste is a marketing company dedicated to diversifying the global creative industry through real stories, campaigns and initiatives around Black + Afromillennial lifestyle and culture. With a large network of black multi-level influencers and creators around the world, we help create and execute brand solutions that reach targeted audiences and make an impact.

We are recruiting to fill the position below:

Job Position: Social Media Coordinator
Job Location:
 Lagos, Nigeria

Qualifications


  • Bachelor's Degree in Marketing or related field
  • Experience as a social media coordinator
  • Strong communication, multitasking and analytical skills.

Job Description

  • We are looking for an innovative, driven, self-motivator who is obsessed with social media and often stays in the know of current events both locally and internationally.
  • The ideal candidate will create and maintain a strong online presence for our company.
  • They will implement online marketing strategies through social media accounts in an effort to increase brand awareness.
  • Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
  • The Social Media Coordinator will support the Head of Marketing and will be responsible for all administrative duties.

Responsibilities

  • Research target audience and discover current trends
  • Create engaging text, video, and image content.
  • Develop and manage the social tone of the company online
  • Monitor web traffic
  • Develop optimal posting schedule
  • Manage day-to-day publishing on Toaste social channels, monitor conversation and create replies
  • Help with content launches, including trailers, featurettes, etc.
  • Assist in the creation of digital assets to support campaign launches (banners, social media skins, etc.)
  • Collaborate with internal marketing, and creative teams to build out the social support content calendar and conceptualize content ideas to support Company and organizational objectives, campaign launches, and support/education campaigns
  • Monitor and report on KPIs on a weekly basis with Head of Marketing
  • Assist in the ongoing development of social content strategy