Brand and Marketing Manager Job at Sooyah Bistro Limited

At Sooyah Bistro, we’ve taken an age-old traditional Nigerian street-food delicacy, and upgraded it with innovation, creativity and a whole lot of fun… resulting in a unique, mind-blowingly delicious experience. We serve Suya (Nigerian spicy, flame-grilled, skewered meats) in the most irresistible and satisfyingly-delicious way. Our Bistro menu consists of Suya Burgers, Suya Shawarmas, Suya Melts and many more amazing creations; you can have any Bistro item on its own or as part of one of our Combo Meals (Foodies please gather here), or you can have your suya-by-the-stick. Whether you choose take-out or delivery – choose Sooyah Bistro today, and find out why they call us#SuyaWeyGetMastersDegree


We are recruiting to fill the position below:

Job Position: Brand and Marketing Manager

Job Location: Victoria Island, Lagos
Employment Type: Full-time

Job Descriptions
Job roles include the following but are not limited to:

  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.
  • Measuring and reporting to management on the success of all marketing and social media campaigns
  • Composing content for periodic newsletters, bulk email and sms marketing
  • Researching and analyzing consumer behavior, market trends and competitor activity.
  • Ensuring that messaging and marketing activities are aligned with brand and company values
  • Developing, implementing, overseeing, and tracking the company's social media strategy in order to raise brand awareness, strengthen marketing efforts, and boost sales.
  • Setting and defining social media KPIs
  • Monitoring SEO and user engagement and suggest content optimization
  • Planning and executing commercial ads including photo and video shoots
  • Managing influencer marketing to generate conversions
  • Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions
  • Staying up to date with current technologies and trends on social media, design tools and applications
  • Managing the budget on sponsored ad and Google Ads campaigns
  • Developing and implementing strategies that resonate with the target market.

Job Requirements

  • Bachelor's Degree in Marketing or related field and/or 1 - 3 years digital marketing / public relations/social media management experience
  • Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.
  • Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
  • Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
  • PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules and regulations around Advertising in Nigeria
  • Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint, Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. Ability to use Canva/Adobe Photoshop is a huge plus.
  • Demonstrating excellent oral and written communication, editing, and proofreading skills.

Salary Range
N150,000 - N250,000 base + commission based on KPI's met.

Click here to Apply