Brand Manager Job at Quality Foods Africa

Quality Foods Africa is building quality fast and nutritious food businesses, with a pan African ambition. Our business model is based on bringing leading international quick service brands to Africa and ensuring their commercial success, a strategy that unites customers, shareholders, franchisors and our staff.

We are recruiting suitable candidates to fill the position below:

Job Position: Brand Manager


Job Location: Lagos
Job Type: Full Time

About the job

  • The Brand Manager has the responsibilities to develop and execute marketing programs that increase brand identity and brand awareness.
  • The person is expected to develop and execute brand strategies offline / traditional, digital, and paid social advertising programs for the business.

Responsibilities

  • Development of the brand marketing strategies to establish strategic direction and program positioning.
  • Developing and implementing strategies that resonate with the target market.
  • Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
  • Understand the products and services offering and approach of key competitors.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.
  • Researching and analysing consumer behaviour, market trends and competitor activity.
  • Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.

Qualifications

  • Bachelor's Degree or equivalent in Marketing
  • 3+ years of brand management or marketing experience.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@qfafrica.com using "Brand Manager" as the subject of the email.




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