Digital Marketing Executive Job at Bankit Africa

Bankit Africa is a forward-thinking fintech company licensed as a MFB in Nig. We're on a mission to redefine how individuals and businesses interact with money, from seamless payments to smart savings and innovative financial services. Our vision is to be one of Nigeria’s leading digital financial platforms, trusted for speed, security, and simplicity.

We are recruiting to fill the position below:

Job Position: Digital Marketing Executive

Job Location: Oshodi-Isolo, Lagos
Employment Type: Full-time

Role Overview

• We are looking for a creative, data-driven, and strategic Digital Marketing Manager to lead and execute all digital marketing initiatives across the Bankit ecosystem.
• You’ll work closely with the product team and graphics designer to grow our user base, build a compelling brand narrative, and drive customer engagement across all digital channels.

Key Responsibilities

• Develop, execute, and optimize multi-channel digital marketing strategies (social media, email, SEO, SEM, content marketing, influencer marketing, etc.)
• Plan and manage paid media campaigns across platforms like Meta, Google, Twitter, TikTok, and LinkedIn
• Collaborate with the product team to craft go-to-market plans for new features, campaigns, and product updates
• Work with the team to create visually compelling content that aligns with the brand voice and marketing objectives
• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and others; report insights and adjust strategies accordingly
• Grow and manage our social media presence, build community engagement, and respond to audience interactions
• Drive user acquisition, retention, and brand awareness through digital storytelling and innovation
• Oversee and improve SEO strategies to drive organic traffic
• Create and manage marketing budgets, ensuring efficient spend and ROI

Requirements

• 3 – 5 years of proven experience in digital marketing, preferably within fintech, startups, or financial services
• Deep understanding of Nigeria’s digital landscape and user behavior
• Proficient in digital marketing tools (Google Ads, Meta Ads Manager, Mailchimp, HubSpot, SEMrush, etc.)
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent communication, storytelling, and project management skills
• Hands-on experience in content creation or campaign execution is a plus

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• Certifications in Google Ads, Meta Blueprint, or similar digital marketing credentials
• Experience in scaling early-stage brands or launching digital financial products