Brand & Marketing Lead Job at AnneMarthas Global Services Limited

AnneMarthas Global Services Limited is a Human Resources recruitment, outsourcing, management and advisory company located in Lagos, Nigeria. With a growing reputation for being the all round HR management strategic partner for new and existing companies.

We are recruiting to fill the position below:

Job Position: Brand & Marketing Lead

Job Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

  • The ideal candidate must demonstrate vast experience and competency in digital content writing and web/social media management.
  • A minimum of 7 years corporate industry experience, preferably within the Human Resource Consultancy industry is required for this role.

Summary of Responsibilities

  • Develop and execute comprehensive brand development strategies to enhance brand awareness, equity, and loyalty.
  • Lead the development and implementation of integrated marketing communication plans across various channels, including digital platforms, social media, email, and traditional media.
  • Collaborate with cross-functional teams to align brand strategies with business objectives and marketing campaigns.
  • Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media advertising, and content marketing.
  • Create compelling and engaging content for marketing materials, websites, social media channels, and other communication outlets.
  • Manage and maintain brand consistency across all touchpoints, ensuring alignment with brand guidelines and values.
  • Conduct market research and analysis to identify trends, insights, and opportunities for brand positioning and differentiation.
  • Monitor and analyze the performance of marketing campaigns and communication efforts, providing insights and recommendations for optimization.
  • Stay updated on industry trends, best practices, and emerging technologies in brand development, communication, and digital marketing.

Qualification / Requirements

  • Advanced Degree in Marketing, Corporate Branding & Communication or related discipline.
  • Minimum of 7 years of post qualification work experience in corporate branding, communications and marketing.
  • Excellent knowledge of digital content creation and marketing trends, tools, and best practices.
  • Experience with branding, digital marketing, website management, UI/UX design interface, digital content development, social media analytics.
  • Exceptional writing skills with a strong command of grammar, syntax, and style.
  • Ability to create compelling, concise, and engaging content across various formats and channels.
  • Familiarity with SEO principles and techniques to optimize content for search engines.
  • Excellent oral and written communication skills
  • In-depth working knowledge of LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, and other relevant social media platforms.
  • Previous experience working in a HR Consulting or Human Capacity Development Company would be an added advantage.
  • Knowledge of Energy, Power, Infrastructure, Mining, Manufacturing, Oil & Gas, Banking, Real Estate, FMCG, Fintech, Telecoms, and Information Management industries is desirable

Method of Application
Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.