Brand Sales Executive

  • Drive sales growth of assigned wine and spirit brands across On-Trade (hotels, bars, lounges), Modern Trade, and Open/Open Market channels.

  • Identify, onboard, and manage distributors, wholesalers, key accounts, and retail outlets within assigned territory.

  • Achieve monthly and quarterly sales volume, revenue, and distribution targets.

  • Execute brand activation, promotions, tastings, and visibility initiatives in line with brand strategy.

  • Ensure effective product placement, availability, pricing compliance, and merchandising standards.

  • Build strong relationships with outlet owners, managers, buyers, and bartenders to grow brand loyalty.


  • Monitor market trends, competitor activities, pricing, and consumer insights; provide regular market feedback.

  • Ensure timely collection of payments and manage receivables in line with company credit policy.

  • Prepare and submit weekly journey plans, activity reports, and sales performance reports.

  • Work closely with the Brand and Commercial Manager to execute sales and marketing plans.

  • Maintain accurate sales records, outlet lists, and distributor performance tracking.

  • Represent the brand professionally and ensure compliance with company policies and industry regulations.