Content and Social Media Specialist Job at Bean Creative

Bean Creative - We use data and analytics to empower your brand and transform your marketing. We bridge the gap between the creative industry and every other industry. Regardless of field or discipline, we meet the needs of ambitious brands- personal and organizational – by harnessing the power of culture rooted in entertainment. We enhance our brand’s performance by driving each brand’s objectives and ensuring value for the brand and its stakeholders.

We are recruiting to fill the position below:

Job Position: Content and Social Media Specialist

Job Location: Lagos
Job Type: Hybrid
Job Category: New Media

Job Overview

• As a content and social media specialist, you will be directly involved in maintaining and enhancing exposure of the brand image across social media channels.
• The content and social media specialist is expected to be up-to-date with the latest digital technologies and social media trends in expressing our brand’s image creatively.

Responsibilities/Duties

• Create content such as social graphics, visual development, animated GIFs and short form video that will resonate with them and push them further down the marketing funnel.
• Oversee the content presented on the corporate website, subsidiary, and affiliate blogs.
• Perform research on current benchmark trends and audience preferences
• Oversee social media accounts’ design (e.g. Facebook timeline cover, Instagram, twitter pages, profile pictures and blog layout)
• Design, manage, and implement social media strategy to align with business goals. (daily / weekly)
• Collaborate with other teams, like marketing, sales and operations, to ensure brand consistency.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Channel branding and optimization.
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Reporting:

• Preparing weekly reports using social media listening tools.
• Generate custom actionable insights from social media analysis.
• Work with the team to analyze marketing campaigns, track metrics and generate a report.

Agency:

• Manage external agency relationships – project.
• Management to guarantee the delivery of results to the agreed timelines
• Developing reports and outputs to our clients –

Preferred Qualifications

• B.Sc Degree in Marketing or relevant field and 4+ years of professional experience in social media specialist, proven track record of successfully maintaining social media handles for brand/personality management and initiatives.
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent interpersonal skills and follow-up skills
• Solid knowledge of SEO, keyword research and Google Analytics
• Ability to multi-task, focus on priorities and maintain attention to detail
• Hands-on experience in content management
• An ability to recognize good design and maintain a consistent aesthetic