Content Marketing Manager

Carlcare Development Nigeria Limited, a subsidiary of Transsion Holdings (formerly known as TECNO Telecom Limited), is a high-tech company specializing in the R&D, production, sale and service of mobile communication products.

We are recruiting to fill the position below:

Job Position: Content Marketing Manager
Job Location: Lagos

Job Summary

• We are looking for a creative and strategic Content Marketing Manager who will be responsible for leading all content marketing efforts for our various brands marketing campaigns.
• This role requires the ability to collaborate with cross-functional marketing functions to develop, test, and optimize awareness and engagement and lead the content marketing efforts from strategy and execution to distribution.

Job Description

• Create compelling, well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads, generates press interest, and drives conversion of prospects to customers.
• Influence content strategy by working with marketing, sales, and product teams to identify and fulfill content needs for all phases of the buyer's journey and campaign lifecycle.
• Develop our voice and craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
• Edit and review content for brand consistency and voice; thereby ensuring high quality for all our content
• Provide creative ideas to support graphic design and campaign briefs
• Develop SEO website content to drive organic growth.
• Ensure content is on-brand, consistent in tone, and complies with SEO best practices
• Track, measure results, and gather insights and optimize content for conversion.
• Develop and manage social media content across all major social channels and specified verticals.
• Manage and monitor team performance (KPI) against set objectives.
• Build the content strategy for integrated marketing campaigns across all channels.

Candidate Requirements

• Minimum of a B.Sc. in Business Administration, Marketing, Mass Communication or any related field of study
• 3-5 years of proven experience in content marketing/content strategy.
• Experience working both strategically as well as in an executional capacity for content development
• Excellent writing and communication skills are required
• A versatile self-starter that can create high-level content strategies while simultaneously executing on content pieces.
• An understanding of SEO and how to optimize content for target keywords.
• Experience with helping construct marketing campaigns.
• Experience managing agency and vendor relationships for design and content deliverables.
• Must live and reside in Lagos.