Digital Marketer Job at BlueSlip Limited

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also a management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.

We are recruiting to fill the position below:

Job Position: Digital Marketer
Job Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities

• Own performance for Meta social ads, Google Adword, LinkedIn Ads, TikTok Ads with accountability for aggressive CAC / ROAS goals.
• Manage all SEO activities for the product set.
• Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
• Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
• Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.
• Conducting competitive research to help refine our product positioning, differentiators, and value propositions
• Analyzing learner input, applicant data, the competitive landscape, market insights, and course materials to recommend and craft target customer personas, value propositions, positioning, and key messaging
• Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketing collateral to ensure it aligns with positioning - recommend improvements
• Create campaigns,, messaging, or landing page testing recommendations specific to program personas to improve funnel efficacy
• Developing first ever templates to improve quality of outreach conversations.

Requirements

• Bachelor's Degree
• Minimum of 3 years experience.

Method of Application
Interested and qualified candidates should send their CV to: jobs@bluesliplimited.com using the Job position as the subject of the email.