Digital Marketer Recruitment at Africa Housing News

Africa Housing News is the largest housing news portal in Africa with focus on the latest news on, real estate, housing market, housing investment and many more.

We are recruiting to fill the position below:

Job Position: Digital Marketer (with Skills in Web Development)

Job Location: Abuja (FCT)
Employment Type: Full-time

About the job

• The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to.
• You will create and implement the marketing strategy using both offline and online methods to gain new customers.
• The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Instrument conversion points and optimize user funnels
• Collaborate with team members and other vendor partners
• Design, build and maintain our social media presence
• Measure and the report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop and manage website content
• Find and target audiences.

Qualifications

• BS / MS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent communication skills.

Note

• This is not a remote job.
• Only those with experience and evidence of capacity should apply and MUST be based in Abuja.