Digital Marketing Associate Job at Lothego

Lothego is an educational technology company dedicated to empowering educators and professionals with the knowledge and skills they need to excel in the workplace; and enhancing digital literacy across Nigeria. We are passionate about bridging the gap between education and industry by providing innovative learning solutions tailored to meet the evolving demands of today's workforce.

We are recruiting to fill the position below:

Job Position: Digital Marketing Associate

Job Location: Lagos

Position Overview

• As the Digital Marketing Associate at Lothego Limited, you will play a pivotal role in expanding our online presence and promoting our services and educational courses.
• You will lead the development and execution of digital marketing strategies, focusing on SEO, content marketing, and user engagement to drive conversions and grow our audience.

Key Responsibilities

• Digital Strategy: Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive user engagement, with a specific focus on the Edutech sector.
• Social Media Management: Manage and grow our social media presence, engaging with our followers, and community, and creating compelling social media content and campaigns.
• Copywriting: Craft persuasive, educational, and SEO-friendly copy for digital content, campaigns, landing pages, and email marketing.
• User Conversion: Implement strategies to increase user conversion rates through A/B testing, optimization of landing pages, and other digital tactics.
• SEO Expertise: Lead SEO efforts to optimize website and social media content, structure, and performance, ensuring that our courses and content rank prominently in search engine results.
• Content Marketing: Create and oversee the creation of high-quality, engaging content that resonates with our target audience, including text and visual-based content for social media pages, blog posts, videos, email webinars, and more.
• Analytics and Reporting: Monitor, analyze, and report on key performance metrics to track the success of digital marketing campaigns, making data-driven adjustments as needed.

Qualifications

• Proven experience in digital marketing with a strong focus on SEO and copywriting.
• A deep understanding of the Edutech industry, its trends, and its target audience.
• Proficiency in SEO tools, content management systems, and digital marketing software.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent portfolio showcasing successful digital marketing campaigns and content.
• Exceptional communication and interpersonal skills.
• Demonstrated ability to work both independently and collaboratively in a dynamic environment.

Preferred Qualifications:

• Experience with PPC advertising, email marketing, and marketing automation.
• Familiarity with graphic design tools and video editing software is a plus.

Method of Application
Interested and qualified candidates should send their Resume, Cover Letter detailing their relevant experience and what excites them about the Edutech industry, and any relevant links to their portfolio or past campaigns to: joy@lothego.com using the Job Position as the subject of the mail.