Digital Marketing Manager

Vesselnet Integrated Services Limited - We are one of the top players in the field of Solar Energy, Telecommunication and information service provision in Nigeria and across Africa. At VesselNet, we have a team of both experienced and young professionals carefully chosen through a rigorous selection process to ensure that only the best hands and mind are available to add value and exceed all your expectations.

We are recruiting to fill the position below:

Job Position: Digital Marketing Manager
Job Location: Lagos

Key Responsibilities

• To create and lead the development of digital marketing strategy across all digital channels including Search engine optimization (SEO), affiliates and display.
• Drive monthly lead generation targets through the management of digital marketing spend.
• Ensure daily digital spends are on-pace to budget, managing cost and providing detailed campaign reporting on a weekly basis.
• Come up with new campaign targeting ideas
• Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
• Experience with Customer Relationship Management (CRM) Application Programming Interface (API) integrations with digital vendors
• Coordinate the design of promotional material and distribute in online
• Very strong Excel and analytical skill
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Plan, execute and measure experiments and conversion tests
• Manage and maintain the organisation’s website(s): track and analyse website traffic flow and provide regular internal reports
• Collaborate with internal teams to create landing pages and optimize digital user experience
• Extensive experience managing both Costs Per Mille (CPM) and Cost Per Click (CPC) acquisition, retargeting display and paid social campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators)
• Plan and execute all digital marketing, including SEO, database marketing, email marketing, social media and display advertising campaigns
• Integrate all campaigns with our internal tracking systems and make tracking and attribution improvement.
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company brand awareness, connection and engagement.

Required Qualification

• Degree or Diploma in any social sciences/ Art/ Humanities
• Professional training and certifications is an added advantage

Requirements:
The ideal candidate should possess:

• 2-3 years Proven working experience as marketing communication/brand management experience or Digital Media specialist
• Adequate knowledge and familiarity of web design, web development, CRO and SEO
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
• Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram
• Project management skills
• Analytical and detail oriented
• Able to work on cross-functional teams in both member and leadership roles
• Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements.