Digital Marketing Manager
Vesselnet Integrated Services Limited - We are one of the top players in the field of Solar Energy, Telecommunication and information service provision in Nigeria and across Africa. At VesselNet, we have a team of both experienced and young professionals carefully chosen through a rigorous selection process to ensure that only the best hands and mind are available to add value and exceed all your expectations.
We are recruiting to fill the position below:
Job Position: Digital Marketing Manager
Job Location: Lagos
Key Responsibilities
- To create and lead the development of digital marketing strategy across all digital channels including Search engine optimization (SEO), affiliates and display.
- Drive monthly lead generation targets through the management of digital marketing spend.
- Ensure daily digital spends are on-pace to budget, managing cost and providing detailed campaign reporting on a weekly basis.
- Come up with new campaign targeting ideas
- Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
- Experience with Customer Relationship Management (CRM) Application Programming Interface (API) integrations with digital vendors
- Coordinate the design of promotional material and distribute in online
- Very strong Excel and analytical skill
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Plan, execute and measure experiments and conversion tests
- Manage and maintain the organisation’s website(s): track and analyse website traffic flow and provide regular internal reports
- Collaborate with internal teams to create landing pages and optimize digital user experience
- Extensive experience managing both Costs Per Mille (CPM) and Cost Per Click (CPC) acquisition, retargeting display and paid social campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators)
- Plan and execute all digital marketing, including SEO, database marketing, email marketing, social media and display advertising campaigns
- Integrate all campaigns with our internal tracking systems and make tracking and attribution improvement.
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company brand awareness, connection and engagement.
Required Qualification
- Degree or Diploma in any social sciences/ Art/ Humanities
- Professional training and certifications is an added advantage
Requirements:
The ideal candidate should possess:
- 2-3 years Proven working experience as marketing communication/brand management experience or Digital Media specialist
- Adequate knowledge and familiarity of web design, web development, CRO and SEO
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
- Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram
- Project management skills
- Analytical and detail oriented
- Able to work on cross-functional teams in both member and leadership roles
- Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements.
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