Digital Marketing Officer Job at Gate and Carter Limited

Gate and Carter is a real estate company that bridges the gap between Real Estate and peace of mind for a client - to find a dream home or boost investment portfolio. It is interested in building and delivering affordable "smart" homes with "smart" features such as Alexa Intelligence, keyless doors, motion censor lights, CCTV, etc. The "smart" is the uniqueness of our brand.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer

Job Location: Lekki, Lagos
Employment Type: Full-time

Job Brief

• The DMO will assist in the planning, execution and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You must have a passion for all things marketing and technology.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Collaborate with designers to improve user experience
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills

• Candidates should possess a Bachelor's Degree in Marketing or a relevant field with 2 - 4 years of relevant work experience.
• Proven experience as Digital Marketing Executive or similar role
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Excellent understanding of digital marketing concepts and best practices
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.

Method of Application
Interested and qualified candidates should send their CV & Cover Letter (as the body of the email) to: pamela.i@gateandcarter.com and copy hr@gateandcarter.com using the Job Position as the subject of the mail.

Note: Candidates must be residing on the Island.