Digital Marketing Officer Job at Ibis Hotel

Ibis Hotel Ikeja is an international hotel company owned by AccorHotels, a hotel holding company. AccorHotels is listed on the Paris Stock Exchange and was founded in 1967. Ibis opened its first hotel in 1974. The hotels are generally close to city centres, airports, beaches or railway stations.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer 

Job Location: Lagos
Employment Type: Full Time
Job-Category: Sales & Marketing

Responsibilities

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Managing the redesign of the company website.
• Evaluating customer research, market conditions and competitor data.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Managing online brand and product campaigns to raise brand awareness.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

• Bachelor’s Degree
• Minimum of 3 years of experience in Digital Marketing
• Experience managing PPC, SEO and Affiliate programmes
• Previous experience in a similar digital marketing role.
• Graphic Design Skills: Adobe Creative Suite
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Web Design Skills will an added advantage.