Digital Marketing Specialist Job at Energy and Plant Technology

EPT handles complete projects, from the design and construction of industrial plants to commissioning, operation, and maintenance. With our technology and management capacities, we deliver with strong Project and Customer satisfaction through our work culture committed to international Quality, Safety, Health, and Environment standards.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist
Job Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities
Digital Strategy & Campaign Management:

• Develop and implement comprehensive digital marketing strategies that align with business and client objectives.
• Plan and execute multi-channel marketing campaigns across social media, email, search engines, and digital advertising.
• Establish KPIs and use analytics to measure and optimize campaign performance.
• Collaborate with cross-functional teams (design, development, and sales) to ensure consistency in messaging and brand identity.
• Manage and allocate digital marketing budgets efficiently to maximize ROI.

Social Media & Content Creation:

• Oversee and grow social media presence across major platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
• Develop engaging content—including graphics, videos, blogs, and interactive posts—aligned with brand voice and campaign goals.
• Use scheduling and analytics tools to track performance and audience engagement.
• Coordinate community management and audience interaction to build brand loyalty and visibility.

Email Marketing & Automation:

• Create and manage email marketing campaigns that drive engagement, retention, and conversion.
• Implement segmentation, personalization, and automation workflows (welcome sequences, nurture flows, drip campaigns).
• Conduct A/B testing for subject lines, design, and calls-to-action to improve key metrics (open rate, CTR, conversion).
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Search Engine Optimization (SEO):

• Conduct keyword research, competitor analysis, and SEO audits to improve organic search visibility.
• Optimize on-page content, metadata, and site architecture for search engine performance.
• Collaborate with content creators and web developers to implement SEO best practices.
• Track and report on keyword rankings, backlinks, and traffic growth using tools such as Google
• Analytics, SEMrush, and Ahrefs.

Digital Media Design & Branding:

• Design visually compelling digital assets including social media graphics, email templates, banners, and web visuals.
• Create motion graphics and multimedia content for promotional campaigns and ads.
• Maintain brand consistency across all channels, ensuring alignment with organizational standards and client guidelines.
• Collaborate with developers and UX/UI designers to optimize digital interfaces and user experiences.

Analytics & Reporting:

• Monitor and analyze marketing data to evaluate performance and identify areas for improvement.
• Present regular reports on key metrics, insights, and recommendations to stakeholders.
• Use AI-driven and automation tools to enhance targeting, personalization, and conversion optimization.

Requirements

• Candidates should possess a Bachelor’s Degree with 3 - 5 years of experience.

Salary
N400,000 - N700,000 Monthly.

Method of Application 
Interested and qualified candidates should send their CV to chidera.onwurah@ept.ng using the Job Position as the subject of the email.