Digital Marketing Specialist Job at Excellent Jobs

Excellent Jobs, a consulting and recruitment firm, dedicated to hiring and managing great talents for its clients, is recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Yaba, Lagos
Employment Type: Full-time

Duties and Responsibilities

• Digital Marketing Specialists should compare the company’s advertising techniques and offerings with those of competing businesses.
• They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products.
• They should help maintain a profitable message for the company and help with research to ensure that offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.

Duties will often include the following:

• Research advertising trends
• Research competitors’ pricing and products
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests.

Job Responsibilities:

• Work with internal marketing teams and external suppliers to drive successful execution of the client campaigns, client success is paramount.
• Create and monitor email marketing campaigns to maximize client results.
• Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.
• Monitor and report on web traffic and source analytics against KPIs.
• Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
• Creating and implementing a social media policy and framework for the organisation
• Moderating all social media platforms including Twitter, Instagram and Facebook
• Work on pre-designated client content, as well as create original content.
• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
• Working closely with colleagues in sales and IT to ensure all activity is integrated
• Other duties as assigned by the management team.

Professional Requirements

• Candidates should possess a Bachelor's Degree qualification
• Minimum of 2 years of experience.
• Proficient in content creation, strategy, Google Analytics, email marketing, and paid social advertising.
• Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization.
• Google Certified.
• This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
• This role is flexible dependent on the candidate (full time).

Salary
N70,000 - N150,000 / month.

Method of Application
Interested and qualified candidates should send their Applications to: excellentjobs@gmail.com using the Job Position as the subject of the email.