Digital Marketing Specialist Job at IBIC Investment Holdings

IBIC Holdings - We are a leading Pan-African investment company with major interests in real estate, digital currencies, facility management, and hospitality.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Victoria Island, Lagos

Job Summary

• We are seeking a highly skilled and results-driven Digital Marketing Specialist to lead our digital marketing efforts across multiple platforms. The ideal candidate will be responsible for designing, executing, and optimizing multi-channel campaigns that boost brand awareness, drive lead generation, and convert customers, directly contributing to our business growth.
• This role requires a mix of creativity, technical expertise, and strong analytical skills. You will collaborate closely with sales and business development teams to ensure all digital efforts align with revenue objectives.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns (SEO, SEM, PPC, content marketing, email, and social media).
• Optimize website functionality, user experience, and conversion funnels to maximize lead generation.
• Improve search engine rankings with advanced SEO strategies and optimize paid ad campaigns (Google Ads, Bing Ads).
• Monitor, analyze, and report on performance metrics (traffic, leads, conversions, ROI) with actionable insights.
• Drive targeted traffic and improve lead-to-customer conversion through effective campaign strategies.
• Manage and grow social media platforms (TikTok, LinkedIn, Instagram, Facebook, Twitter), with a strong focus on TikTok marketing.
• Create engaging, value-driven content across blogs, newsletters, and social media.
• Align digital marketing efforts with business growth and revenue targets.
• Ensure consistent brand messaging and manage online reputation.

Requirements

• 3 - 7 years of proven hands-on experience in SEO, SEM, PPC, social media marketing, content strategy, and web optimization.
• Strong proficiency with Google Analytics, Ads Manager, and other digital marketing tools.
• Creativity with the ability to produce engaging and viral content, especially on TikTok.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, performance-driven environment.

Salary
N400,000 - N800,000 per month.