Digital Marketing Strategy and Automation Lead Job at Wakanow

Wakanow is Africa's leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.

We are recruiting to fill the position below:

Job Position: Digital Marketing Strategy and Automation Lead

Job Location: Lagos
Job type: Full time

Key Responsibilities

• Holistic Digital Strategy Development: Design and implement a comprehensive digital marketing strategy that aligns with Wakanow’s business objectives. This includes creating and refining customer journeys and funnels across all digital touchpoints.
• Advanced Marketing Automation: Lead the setup and optimization of marketing automation tools (such as WebEngage) to streamline customer segmentation, automate workflows, and personalize communication.
• Website Tagging and Tracking Implementation: Ensure robust tagging and tracking mechanisms are in place on the Wakanow website and associated platforms. This will enable accurate data collection for detailed customer insights and performance analysis.
• Data Analytics and Performance Optimization: Leverage data analytics to monitor and enhance the effectiveness of digital campaigns. Continuously analyze customer data to refine targeting, improve ad efficiency, and maximize ROI.
• Cross-Platform Campaign Management: Oversee digital marketing activities across various platforms, ensuring consistency in messaging and a unified brand experience. Develop and manage multi-channel campaigns that effectively engage different customer segments.
• Team Leadership and Development: Lead a team of digital marketing professionals, fostering a collaborative environment and encouraging continuous improvement. Provide guidance on best practices and new trends in digital marketing and automation.

Requirements

• Extensive experience in digital marketing strategy, marketing automation, and customer journey mapping.
• Proficiency with tools like WebEngage, Google Ads, and advanced analytics platforms.
• Strong leadership skills with a proven ability to manage and develop a high-performing team.
• Analytical mindset with a knack for translating data into strategic insights.