Direct Marketing Manager Job at OTEN'S FARMS LTD

OTENS Farm is currently seeking application from suitably qualified candidates to fill the position below:

Job Position: Direct Marketing Manager
Job Location
: Lagos

Job Description

  • The direct marketing manager oversees all aspects of direct marketing for an organisation from inception to the delivery of direct campaigns.


  • Devising direct marketing campaigns in line with the organisation’s marketing strategy.
  • Sending targeted campaigns to specific individuals based on lead scoring.
  • Analysis of data with which to base campaigns on.
  • Maintenance of the lead database ensuring all leads are fully qualified.
  • Establishing criteria for the qualification of leads.
  • Amending lead qualification following the analysis of campaign data.
  • Making sure all direct marketing falls within brand guidelines.
  • Ensuring all direct marketing campaigns stay within budget.
  • Reporting on campaign KPI’s and overall return on investment.
  • Preparing and implementing schedules for all direct marketing campaigns.
  • Ensuring all campaigns are sent on deadline and within budget.


  • Previous experience working in the same or related industry.
  • Extensive direct marketing experience.
  • Strong understanding of the marketing mix and where direct marketing fits within this.
  • Excellent interpersonal skills and the ability to work well with multi-functional teams.

How to Apply
Interested and qualified candidates should send their CV to:

Note: Interested applicant Must be Lagos State resident.