Growth Strategist (Marketing)

Iyanu serves to connect companies with new, high quality, and affordable outsourcing fulfillment. Iyanu is a platform that automatically connects pre-vetted African workers, referred to as partners, with global clients in need of support on digital projects, such as digital media, advertising and strategy, blockchain engineering, and Artificial Intelligence.

We are recruiting to fill the position below:

Job Position: Growth Strategist (Marketing)
Job Location: Lagos

Job Description

• Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
• Bringing traditional and creative ideas how to grow those KPIs.
• A/B testing those ideas.
• Analyzing the data and users’ feedback.
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
• Driving traffic to your website, landing pages, social media, apps…
• Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
• Working on a lean startup process.
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
• Prioritizing growth channels.
• Optimizing channels in order to always improve the performance of ones business.
• Scaling and Automating the growth processes.
• Knowledgeable about referral marketing and being able to create viral growth.