Head of Marketing and Communication Job at Crown Interactive

Crown Interactive is a Nigerian-headquartered software company delivering world-class digital infrastructure solutions for Africa, by Africans. Founded in the UK in 2005 and restructured in 2012 to focus on Africa. We design and implement sovereign digital platforms for governments and critical sectors. With over two decades of experience executing complex projects, we have become Africa’s leading partner in sovereign government digital transformation, combining innovation and strong execution to deliver impactful outcomes.

We are recruiting to fill the position below:

Job Position: Head of Marketing and Communication

Job Location: Lagos
Job Type: Full time (Hybrid)

Job Objective

• Are you passionate about steering the future of software solutions through innovative marketing and communications?
• Are you excited about leading the marketing, communication and product design road mapping initiatives and staying ahead of industry trends?
• Are you ready to champion cross-functional collaboration and liaise between departments to ensure alignment?
• At Crown Interactive, we are seeking a strategic and results-driven Head of Marketing and Communication to lead our brand positioning, marketing strategy and communication efforts.
• This role will be responsible for driving awareness, engagement, and demand for our software products through effective branding, storytelling, and multi-channel marketing.
• The ideal candidate will have a deep understanding of B2B SaaS marketing, product positioning, and digital communication strategies.

Key Roles and Responsibilities
Marketing Strategy & Execution:

• Develop and execute the overall marketing strategy aligned with business goals.
• Lead go-to-market strategies for new product launches and feature releases.
• Oversee content marketing, product design, demand generation, and performance marketing efforts.
• Analyze market trends, customer insights, and competitor activities to guide positioning.

Brand & Communication Management:

• Own the company’s brand strategy and ensure consistent messaging across all channels.
• Oversee corporate communication, public relations, and media engagement.
• Drive internal communications to align employees with company goals and values.
• Manage crisis communication and reputation management when necessary.

Digital Marketing & Campaigns:

• Plan and execute multi-channel campaigns across digital platforms (SEO, SEM, social media, email marketing, etc.).
• Monitor and optimize marketing performance using analytics tools and KPIs.
• Collaborate with the sales team to generate high-quality leads and improve conversion rates.

Team Leadership & Stakeholder Collaboration:

• Lead and mentor a team of marketers, content creators, and communication specialists.
• Work cross-functionally with product, sales, and customer success teams to ensure unified messaging.
• Manage marketing budgets and ensure cost-effective spend allocation.

Required Skills and Competencies:

• Strong understanding of digital marketing tools and metrics (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Ability to think strategically and execute tactically.
• Strong leadership, team management, and stakeholder engagement abilities.
• Creative mindset with strong project management skills

Experience and Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• Minimum of 7–10 years of marketing experience, with at least 3 years in a leadership role.
• Proven experience in B2B marketing, preferably in a SaaS or enterprise software company.
• Bachelor's degree or equivalent experience in Marketing
• 3+ years in digital marketing
• Excellent written and verbal communication skills
• Excellent multitasking and project management skills.

Perks & Benefits

• Competitive salary and performance-based incentives.
• Sales referral bonus incentives
• Flexible work arrangements.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@cicod.com using the Job Position as the subject of the mail.