Job vacancies at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the following positions below:

1.) Marketing Resource and Effectiveness Manager

Job Requisition ID:  JR1111830
Job Location: Ikeja, Lagos
Job Type: Full Time

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. 
• This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Top Accountabilities

• Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
• Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
• Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
• Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
• Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications, Experience, And Leadership

• Strategic thinking - A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.

Flexible Working Statement:

• Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement

• We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Application Closing Date: 9th May, 2025.

Click here to apply online

2.) Customer Marketing Executive

Job Location: Ikeja, Lagos
Employment Type: Full-time

Purpose of Role

• Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
• Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).

Role Responsibilities
Activities Planning:

• Develop an activity master calendar on a quarterly basis.
• Collaborate with sales & marketing teams to execute activities as per plan.

Activation Execution:

• Track pre and post-M&E approvals for the Customer Marketing department
• Manage activities calendar ensuring timely rollout.

Performance Monitoring:

• Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth

Communication Leadership:

• Showcase best practice and customer marketing wins internally and externally

Evaluation & Insights:

• Evaluate sales & marketing activity effectiveness regularly.
• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

Experience / Qualifications

• Bachelor’s Degree in Business Administration or Marketing
• Minimum 3 years of experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
• Ability to manage multiple projects simultaneously while maintaining high attention to detail

Application Closing Date: 8th May, 2025.

Click here to apply online

3.) Finance Director, Africa Partners Market

Job Requisition ID: JR1104823
Job Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• This role's purpose is to provide financial business partnering to the GM Africa Partner Markets, Commercial, Marketing and Supply Governance teams. 
• The role provides end to end financial stewardship for the Africa Partner Market operations, end to end cycle of revenue, forecasting and planning activities.
• The role will have shared accountability for the delivery of financial goals (NSV, Margin, OP, Cash and Market Share) organically as well as deliver against the A&P plan and overhead targets.

Key Accountabilities

• Develop financial strategies and interventions to enable the delivery of APM’s financial plans, partnering with various functions.
• Responsible for budgeting, accurate volume and revenue forecasting, and financial planning processes.
• Identify trends and opportunities to deliver revenue growth, profitability and cost optimisation.
• Manage, review and report on financial forecasts including comprehensive variance identification in forecast versus actuals and plan.
• Identify risks to the plan and generate ideas to solve for variances to plan.
• Deliver excellent decision support, business performance management (BPM) and present financial performance insights to senior stakeholders and external partners.
• Responsible to managing trade spend, A&P and overheads within approved limits, leads on the S&OP process and M&E.
• Monitor the financial metrics to assess the health of the business.
• Champion and ensure a strong Controls, Compliance and Ethics agenda in line with relevant financial regulations, standards, policies and CARM controls framework.
• Maintain strong relationships with external stakeholders – banks, auditors and regulatory bodies.
• Support partners with capability building on financial management practices.
• Facilitate effective communication between partners and Diageo stakeholders.

Experience, Qualifications and Skills
Qualifications:

• Degree in Accounting, Finance or related subjects
• Either CA/CIMA Qualification.

Experience:

• 7+ years of experience gained in various finance roles including finance business partnering.
• Strong experience in forecasting and business planning.
• Track record of success in highly demanding environment.
• In market knowledge within the consumer goods industry.
• Experience in RGM is an added advantage.

Key Skills:

• Highly numerate, strong analytical and interpretive skills
• People management, communication and ability to build relationships across levels.
• Planning, negotiating and problem-solving.
• Ability to grasp complexity of markets (complex entity structure, multiple channels and markets, languages, cultural differences)
• Ability to influence people across all the levels in the organization.
• Ability to balance multiple priorities and work to a series of tight deadlines.

Application Closing Date: 7th May, 2025.

Click here to apply online

4.) Experiences, Sponsorships and Partnerships Manager - Reserve

Job Requisition ID: JR1111862
Job Location: Ikeja, Lagos
Employment Type: Full-time

About the Role

• The Culture, Influencer & Advocacy team will be responsible for fostering brand thought leadership and enhancing brand reputation by developing a culture strategy that defines cultural platforms, gives a framework for strategy to execution and defines detailed in-culture strategy to execution for all strategic brands.
• This team is also charged with identifying, negotiating and executing strategic in-culture partnerships (platforms and influencers) across the region.
• This role requires a deep understanding of current cultural trends, experiential and sponsorship marketing models and brand partnership capabilities, excellent communication skills, and the ability to build strong relationships with partners and stakeholders

Top Accountabilities

• Build a holistic culture strategy with specific culture plans for all strategic brands: identify cultural platforms, build brand specific cultural calendars, negotiate and implement ideal experiential campaigns plus brand sponsorship & partnership models that will benefit strategic brands.
• Grow brand scores through relevant and authentic experiential marketing augmented by brand partnerships/sponsorships that build brand in-culture thought leadership and are embedded in Marketing Business Plans: develop, negotiate and execute in-culture growth experiences, sponsorship and partnership thought drivers, oversee the creation of compelling content tailored to engage both internal and external audiences, co-ordinate content distribution across various channels, including social media, blogs, and other digital platforms. Monitor content performance metrics and adjust strategies accordingly to optimize reach and engagement.
• Embedding Editorial Approach: Lead efforts to instill an editorial attitude within the business, ensuring that brand plans consistently tell a cohesive story that demonstrates culturally relevant moments to drive momentum and reach, while also spearheading cultural calendar initiatives to enhance brand relevance.
• Partnership Management: cultivate and maintain relationships with external partners, including influencers, industry organizations, and community groups. Collaborate with partners on co-branded initiatives, events, and campaigns to amplify reach and impact. Evaluate partnership effectiveness and ROI, making recommendations for future collaborations.
• Driving Brand Visibility and Engagement: Ensure that Diageo's brands actively participate in consumer conversations, crafting stories and content that are not only newsworthy but also captivating to influencers, ultimately driving consumer engagement, shareability, and talkability.
• Cultural Relevance and Integration: Take ownership for understanding local culture, conversations, and tensions, ensuring that Diageo brands authentically integrate into these cultural spaces through compelling stories, content, and campaign executions.
• Measurement and Analytics: establish KPIs and metrics to measure the success of culture and doer marketing initiatives. Utilize analytics tools to supervise performance, analyze trends, and identify areas for improvement. Prepare regular reports and presentations for senior leadership, highlighting achievements and opportunities.
• Budget Management: Develop and manage budgets for experiential, sponsorship and partnership marketing activities, ensuring optimal allocation of resources. Track expenses, manage handle contracts, and negotiate cost-effective solutions. Provide regular updates on budget utilization and forecasts to senior leadership.
• Team Leadership and Development: Provide leadership and guidance to the experiences, sponsorships and partnerships marketing team, fostering a collaborative and high-performance culture. Identify training and development opportunities to enhance team skills and capabilities. Conduct regular performance evaluations and provide feedback to team members.

Experience / Skills Required

• 5 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates with similar experience in peer companies will have an added advantage.
• A deep knowledge of what it takes to get into consumer conversation and confidently drive the Marketing Team and business to follow this.
• Track record of bringing successful new thinking into a business, leading business change and experience of experimentation and failure 
• Possess passion for the function and a drive to always push and apply new approaches/thinking from plans through to execution at pace
• Can set a vision and create possibilities for brands and follow through to brilliant execution
• Possess real passion for Influence & Advocacy, and a drive to always push and apply new approaches/thinking from plans through to execution within PR, Social & Content.

Application Closing Date: 6th May, 2025.

Click here to apply online