Market Intelligence & Research Analyst

Berger Paints Nigeria PLC is the Nigeria leading paint brand with over fifty years of quality product and seamless delivery of services. Over the years, we have been able to carve out the niche has being the market leader in the paints and coating industry.

We are recruiting to fill the position below:

Job Position: Market Intelligence & Research Analyst
Job Location: Lagos, Nigeria
Department: Sales & Marketing
Reports to: Marketing Manager

Function of the Position

• The Analyst role is a full-time professional position that works with management to support strategic planning activities by providing actionable recommendations based on assessments of markets and competitors, both existing and potential.
• Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data.
• Perform financial, statistical, and qualitative data analysis of markets and competitors.
• Translate data into executable and effective market and intelligence reports.
• Evaluation of sales data; interpretation and recommendation.

Roles and Responsibilities

• Profiles Berger Paints development market and competitive environment, providing insights that support strategic decision-making by the management.
• Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.
• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate.
• Develops and maintains relationships with key internal customers to identify emerging needs and business challenges.
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modelling and analysis.

Qualifications

• Minimum of 5 years of relevant professional experience and a bachelor’s degree; or 3 years of relevant professional experience and a master’s degree.
• Experience in paints and coating sector/industry or related industry will be an added advantage.

Competencies:

• Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints.
• Understanding of analysis/reports and business decisions making concepts.
• Demonstrated strength in problem solving and analytics and capable of driving insight to action.
• Ability to articulate with strong presentation skills and to contribute to executive-level discourse; excellent written communication abilities.
• Able to operate within a team environment.
• High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and PowerPoint skills) is essential.