Marketing Manager (Head Office) Job at Beta Glass

Beta Glass, a proud member of the Frigoglass Group, stands as a strategic partner to international beverage bottlers. Positioned as a major supplier of glass packaging, we play a crucial role in the burgeoning markets of West and Central Africa.

Our diverse range of glass containers offers superior packaging solutions to clients across various sectors, including soft drinks, beer, spirits, cosmetics, and pharmaceuticals. We are committed to delivering excellence in our products. At Beta Glass, we are not just suppliers; we are partners in progress, dedicated to setting new standards in the glass packaging industry.

We are recruiting to fill the position below:

Job Position: Marketing Manager (Head Office)

Job Location: Lagos
Job type: Full-time

Job Purpose

• This position will play a key role in shaping and implementing our marketing strategies.
• It oversees both internal and external communications, ensuring our messaging aligns with the company’s vision and engages stakeholders effectively.
• This role is pivotal in driving brand awareness, customer engagement, and supporting business growth.

Key Responsibilities

• Marketing Strategy Development: Create, execute, and monitor comprehensive marketing plans to achieve business objectives.
• Internal Communications: Develop and maintain effective communication strategies to foster alignment and engagement across teams.
• External Communications: Manage PR, media relations, and corporate communications to enhance the company’s public image.
• Brand Management: Lead initiatives to strengthen and maintain a consistent and impactful corporate identity.
• Campaign Management: Plan, execute, and analyze marketing campaigns across digital and traditional platforms.
• Stakeholder Engagement: Collaborate with internal teams, partners, and external agencies, government bodies and agencies to deliver marketing initiatives.
• Market Research: Conduct market analysis to identify trends, opportunities, and competitive insights.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Qualifications & Experience

• Bachelor's Degree or Higher National Diploma (HND) in marketing, Business Administration, Communications, or a related field.
• 7-10 years of experience in marketing management, with at least 5 years in a senior management role
• Proven experience in a marketing leadership role, preferably within a PLC environment.
• MBA or any other professional certification in Marketing Management is an added advantage.
• Strong expertise in internal and external communication strategies.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Good knowledge of Metrics and Data Analysis
• Proficiency in digital marketing tools and platforms.
• Exceptional interpersonal and communication skills (both oral and written).
• A creative mindset with a focus on achieving results.
• Ability to use marketing automation technology and CRM software
• Knowledge of Microsoft Dynamics Navision or any other Enterprise resource planning (ERP) software.
• Proficient in MS Office including Word, Excel, Outlook and ability to produce captivating PowerPoint presentations.