Jobgurus Job advert

Product Analyst Job at IpNX Nigeria Limited

ipNX Nigeria Limited is an integrated info-communications company focused on providing every person, every home and every business in Nigeria with world-class information, communication and entertainment services.

We are recruiting to fill the position below:

Job Position: Product Analyst
Job ID: 23
Job Location: Lagos
Department: Network Services Divison
Function: Product Development
Reporting to: Product Manager
Travel Frequency: Occasional

Purpose of the Job


  • The Product analysts carry out market research to identify new opportunities for existing products and developing new products ideas.
  • He/she will interview customers to discuss their future product requirements, and they review published research reports to identify gaps in the market that their company could meet.
  • Establishing market requirements provides a framework that enables product development team to prepare design proposals based on fact, rather than guesswork.
  • They analyze their own products and those of competitors, comparing performance and features with current market requirements.
  • Product analysis provides the product team with a benchmark for new product performance.

Expected Key Results (Detailed KPIs)

  • Submit/review a product strategy and roadmap for Voice and Wi-Fi
  • Submit a product review on existing products (FOS, Voice, Wi-Fi, Data services) One per quarter
  • Develop a survey per Quarter, analyze and share the results of the survey with key stakeholders.
  • Use analytics (website, social media, and company CRM) to gather customer needs
  • Determine why customers churn by calling and visiting churned customers, checking customer habits and defining customer
  • Visit events and venues where deployment is made. And report customer feedback(Needs and complaints)
  • Generate, update and submit intelligence report weekly
  • Attend conferences and events related to  product and sector
  • Develop pricing model quarterly
  • Submit product price reviews and projection quarterly
  • Hold product training and briefs for sales staff Quarterly
  • Propose a sales incentive and promotion scheme that will drive an increase in sales
  • Develop product communication plan/strategy and share with Line Manager and other stakeholders.

Educational Qualifications & Functional Skills

  • B.Sc in Engineering / Computer Science / Marketing / Sales / related disciplines
  • Understanding Communications Network, Experience in a b2b, B2C sales environment; consistent track record of success in achieving product effectiveness and customer experience targets. Demonstrates a high level of organization and quality with Multitasks efficiency & priority setting.
  • Good Microsoft office suite competence, CRM competence, including Visio
  • Exemplary communication skills – both face to face and over the telephone. Ability to communicate effectively at all levels of an organization.

Work Experience

  • At least 2 years’ experience within the telecoms space; knowledge of the market, competitor behavior and strategy, including related product dynamics and product management
  • Must demonstrate interpersonal capabilities.

Other Requirements:

  • Customer Focused
  • Ability to conduct market research
  • Action oriented
  • Result Driven
  • Cultivate Innovation
  • Critical thinking skills to recommend original and productive ideas
  • Time Management
  • Self Development