Product and Brand Development Manager
RyteGate Technologies provides consulting and information technology advisory services to a wide range of local and international clients. RyteGate is made up of a network of member firms, each of which is a legally separate and independent entity. As a leading professional services firm, we have much to contribute to public policy, business and society throughout the world.
We are recruiting to fill the position below:
Job Position: Product and Brand Development Manager
Job Location: Imo
Job Description
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Obtains product market share by working with sales director to develop product sales strategies.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Determines customers' needs and desires by specifying the research needed to obtain market information
Minimum Qualification Criteria
- Bachelor's degree in Business Administration/ Marketing or any related courses
- Master's degree in Business Administrations
Requirements:
- Manages and coordinates product development projects.
- Evaluates and resolves technical feasibility, design optimization, and production issues.
- Ensures that labeling and marketing/promotional literature match product specifications.
- Researches and monitors existing client base and industry developments and identifies potential new product opportunities.
- Works with other departments to establish a design, technology, product development, and vendor strategy.
- Manages project budgets and prepares financial analysis reports for top management.
- May require a bachelor's degree or in a related area. Typically reports to top management.
- Manages subordinate staff in the day-to-day performance of their jobs. True first level manager.
- Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions.
- Extensive knowledge of department processes.
- Typically requires 5 years’ experience in the related area as an individual contributor.
Skills Required:
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Comfortable with CRM software
- In-depth understanding of the company’s current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
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