Regional Marketing Manager Job at Lucky Fibres Limited

Lucky Fibres Limited started out making Nobel Carpets and rugs but pivoted into premium hair extensions by introducing Lush Hair in 2017. Since then, Lush Hair has become increasingly popular with consumers for its high quality and trendy styles.

We are recruiting to fill the position below:

Job Position: Regional Marketing Manager
Job Location: Ibadan, Oyo
Employment Type: Full-time

Job Description

• The Regional Marketing Manager will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement, and sales growth in the Southwest region of Nigeria.
• This role requires a dynamic and results-driven individual with a deep understanding of the regional market, strong leadership skills, and a passion for the beauty and hair care industry.

Responsibilities

• Develop and implement regional marketing plans and campaigns to achieve business objectives.
• Conduct market research to identify new opportunities, trends, and competitive landscape in the Southwest region.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and salons.
• Coordinate and execute promotional events, product launches, and trade shows to increase brand visibility and customer engagement.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior management.
• Collaborate with the national marketing team to ensure alignment with overall brand strategy and messaging.
• Manage regional marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Train and mentor marketing teams to enhance their skills and effectiveness.
• Ensure compliance with all company policies and industry regulations.
• Ensure the deployment, installation, compliance, and maintenance of merchandising and point of sale materials in the region.
• Brilliant execution of all activation activities in line with agreed objectives.
• Effective deployment of POP materials.
• Achievement of target vs. actual performance (KPIs).
• Availability of pre- and post-evaluation of all activation activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in marketing, preferably in the beauty, FMCG, or related industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of the Southwest Nigerian market and consumer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in digital marketing tools and techniques.
• Willingness to travel within the region as required.