Senior Marketing Manager Recruitment at Fadac Resources and Services
Fadac Resources and Services - Our client, a well-known Quick Service Restaurant with branches all over Nigeria, is recruiting suitably qualified candidates to fill the position below:
Job Position: Senior Marketing Manager
Job Location: Lagos
Job Description
- Our client is in need of a Senior Marketing Manager who will lead all our client's marketing activities from social media and digital campaigns to advertising and creative projects.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Develop plans to help establish brands, allocating resources to different projects and setting short and long-term goals, Set, monitor and report on team goals.
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives.
Requirements
- Minimum of a B.Sc or M.Sc in Marketing or relevant field
- 7 years of experience as Head of Marketing or VP Marketing In a QSR/FMCG
- Ability to articulate ROI projects
- Experience running successful marketing campaigns for a Multinational Brand
- Solid knowledge of web analytics and Google Adwords
- Experience in project Management
- Leadership skills with the ability to set and prioritize goals
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