Social Media Manager Job at Givanas Group

Givanas Group is a dynamic and innovative multi-business organization operating across multiple industries, providing high-quality products and services to customers across West Africa. Established in 1993, the group has expanded its operations to include manufacturing, distribution, trading, hospitality, and industrial printing.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Eti Osa, Lagos
Employment Type: Full-time
Department: Marketing

Job Summary

• The Social Media Manager will be responsible for developing, implementing, and managing Givanas Group’s social media strategy across multiple platforms.
• This role will oversee brand storytelling, digital campaigns, community management, and online engagement while working closely with the Content Creator to drive visibility, brand equity, and consumer connection.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the Group’s brand and business objectives.
• Manage day-to-day operations of all social media platforms (Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube).
• Collaborate with the Content Creator to produce engaging, platform-appropriate content (video, graphics, copy).
• Monitor social media trends, competitor activities, and audience insights to inform strategy.
• Plan and execute paid social media campaigns to drive reach, engagement, and conversions.
• Respond to comments, messages, and inquiries in a timely and professional manner, ensuring excellent community engagement.
• Track, analyze, and report on performance metrics, providing insights and recommendations for optimization.
• Protect brand reputation by managing online conversations and flagging potential risks.
• Support cross-functional teams with digital campaigns, product launches, and brand initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 4–6 years of proven experience in social media management (agency or in-house, FMCG experience is a plus).
• Strong knowledge of platform algorithms, trends, and analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics).
• Proficiency in social media advertising and campaign management.
• Excellent writing, editing, and storytelling skills with an eye for design.
• Ability to work collaboratively with creatives, marketers, and business leaders.
• Strong organizational and time management skills with the ability to juggle multiple priorities.

Core Competencies:

• Creative Thinking: Generates fresh, engaging ideas tailored to each platform.
• Brand Mindset: Understands and represents the Givanas Group identity consistently.
• Agility: Quickly adapts strategies to changing trends and business needs.
• Collaboration: Works seamlessly with cross-functional teams, especially content and marketing.
• Analytical Thinking: Uses data-driven insights to improve social media performance

Salary
N400,000 - N500,000 / month.