Social Media Manager Job at Speedaf Express

Speedaf was established in 2019. We are a joint-venture company invested by Chinese leading express enterprises. Since founded, we continuously expanded global network, developed and optimized products, improved customer experience, and introduce IT technologies and equipment to realize automatic operations. Currently, we are building a local and cross-border service network to support air, sea and road transportation with the aim to be the leading diversified integrated logistics solution provider between China and emerging markets. By doing so, it will reduce end-to-end logistics costs between China and emerging markets while providing a stable and recognized logistics services to our customers.

Speedaf is localization-oriented, and we believe in creating both opportunities and possibilities of every region we operate in. We work with local teams and understand needs of customers. We offer a variety of products and value added service to cover different commercial or personal scenarios for our customers.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Berger, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a creative, data-driven, and strategic Social Media Manager to lead and manage the organization’s presence across multiple digital platforms.
• The ideal candidate will be responsible for content creation, platform management, paid media, and community engagement that aligns with our brand identity and business objectives.
• This role requires a passion for digital storytelling, a strong understanding of platform algorithms, and the ability to turn insights into action.

Responsibilities

• Manage and grow all official social media platforms (Instagram, LinkedIn, Facebook, X (Twitter), TikTok, YouTube).
• Develop, implement, and monitor effective content calendars and posting schedules.
• Create engaging content (graphics, videos, captions) that reflects brand tone and resonates with target audiences.
• Collaborate with cross-functional teams (Marketing, HR, Sales, L&D) to amplify campaigns and company messages.
• Conduct competitor and industry research to inform strategy.
• Manage paid advertising campaigns, including Meta Ads and LinkedIn Ads.
• Monitor analytics, performance metrics, and trends to optimize content and strategy.
• Foster community engagement: respond to DMs, comments, mentions, and tagged posts.
• Manage basic design needs using Canva or Adobe tools.
• Coordinate and maintain brand consistency in visuals, tone, and messaging.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Strong knowledge of Instagram, LinkedIn, Facebook, Twitter (X), TikTok, and YouTube.
• Proficient with social media tools such as Meta Business Suite.
• Skilled in content creation, copywriting, and basic graphic design (Canva, Adobe).
• Experience with paid campaign execution and performance analysis.
• Familiarity with analytics tools like Google Analytics and platform-native insights.
• Ability to plan, manage, and execute multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Experience in logistics, e-commerce, or fast-moving industries is an added advantage.

Key Competencies:

• Creativity: Ability to develop original and on-brand content.
• Strategic Thinking: Align social media efforts with wider business goals.
• Analytical Skills: Interpret data to improve performance and ROI.
• Attention to Detail: Ensure accuracy and consistency in all published content.
• Community Management: Engage meaningfully with the audience and resolve issues professionally.
• Adaptability: Stay on top of platform changes, trends, and best practices.
• Collaboration: Work effectively with various departments.
• Time Management: Juggle content schedules, reporting, and engagement without missing deadlines.
• Problem-Solving: React quickly and appropriately to crises or poor-performing content.

Method of Application
Interested and qualified candidates should send their CVs to: recruiment@speedaf.com using the Job Position as the subject of the mail.

Note: Only qualified candidates will be contacted.