Telemarketer (Digital Sales) Job at Mixta Africa

Mixta Africa is one of the first International and European groups to enter the Northern African Real Estate sector. Founded in April 2005, Mixta Africa specialises in property development projects in the African continent. The company was established with the objective of responding to the existing housing deficit in the African continent.

We are recruiting to fill the position below:

Job Position: Telemarketer (Digital Sales)

Job Location: Lagos
Team: Sales & Business Development

Key Responsibilities
Lead Nurturing and Conversion:

• Engage with marketing-qualified leads promptly and effectively, utilizing digital channels (email, SMS, virtual calls) to advance them through the sales funnel.
• Efficiently screen and qualify incoming leads based on predefined criteria while keeping leads engaged and informed.
• Prioritise leads based on potential and urgency, focusing on high-value opportunities and articulating the value proposition of our real estate offerings clearly and concisely.
• Conduct virtual consultations, address client needs, answer questions, and highlight property features.
• Continuously monitor lead interactions and behaviors to assess engagement levels, classifying such as dead leads, cross-sell candidates and upsell opportunities based on activity.
• Develop targeted strategies for each segment, including reactivation campaigns for dead leads and tailored offers for cross-selling and upselling.
• Oversee the overall nurturing process for all leads to ensure that they are managed over the lifecycle before they convert to potential customers.

Sales Pipeline Management and KPIs:

• Achieve monthly and quarterly sales KPIs, focusing on conversion rates from MQL (Marketing Qualified Lead) to Sales-Qualified Lead (SQL)
• Monitor and report on conversion metrics, identifying bottlenecks or opportunities to improve lead conversion rates.
• Accurately track and update lead information in the CRM system.
• Optimize follow-up and sales processes based on data-driven insights to maximize efficiency and client satisfaction.

Relationship and Conversion:

• Build strong relationships with leads through consistent and meaningful engagement, ensuring an exceptional experience that supports eventual business and referrals.
• Provide valuable insights and feedback to improve sales processes and strategies.
• Work closely with the sales team to ensure a seamless handover of qualified leads.

Digital Tools and CRM Management:

• Maintain updated and detailed records in the CRM, tracking the lead journey and accurately documenting all client interactions, preferences, and potential barriers to closing.
• Leverage CRM analytics to refine engagement strategies, aligning with best practices to improve digital engagement and conversion metrics.

Educational Qualification

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital sales, ideally within real estate or property development.

Skills:

• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and digital sales communication tools.
• Strong interpersonal skills and the ability to build rapport digitally.
• Highly organised with attention to detail in managing the sales pipeline.
• Ability to interpret sales metrics and use insights to enhance sales strategies.