Marketing Executive

A Pan African Information Technology and Engineering Company, Specialized in Software development, Database and Analytics Solutions, Systems Integration, Systems Support, Consulting and Advisory Services. We are OEM distributors and VAR of a wide range of Strategic and Transformative IT Solution for the Public and Private Sector.

We are recruiting to fill the positions below:

Job Title: Marketing Executive

Location: Lagos

Job Summary

• Handle corporate and marketing research activities for the company and its products, formulate strategies to build the company’s brand and promote it, manage advertising/communication campaigns, exhibitions and promotional events.

Principal Duties and Responsibilities

• Conceive and develop efficient and intuitive marketing strategies based on the company’s objectives and budget.
• Identify target markets and develop strategies to communicate with them.
• Conduct market research/surveys to determine market requirements for existing and future products/concepts
• Organize and oversee advertising/communication campaign, exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Collaborate with the sales function, leads generation.
• Create marketing materials such as; brochures, press releases, website material etc.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Gather market intelligence on products and advise managements appropriately.

Competency and Skill Requirements

• Minimum of 3 years in marketing and communications management.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Familiarity with social media and web analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Proficient in MS Word, Excel and PowerPoint.
• Professional certifications such as: NIMN, CIM, CIPR will be an added advantage.