Assistant Manager, Marketing Job at Alexander Nelson

Alexander Nelson – We believe that our high-quality service is driven by a commitment to being trustworthy, transparent, and always having a serious and genuine regard for “doing the right thing”. Keeping our promises and acting with integrity are obligations we hold steadfast for our staff.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Marketing
Location: Lagos
Employment type: Permanent contract

Job Description
The Assistant Manager, Marketing job description below shows major duties and responsibilities that makes the role so crucial in the marketing department:

• Drafting integrated marketing plans
• Designing and implementing marketing campaigns to sell company products and projects
• Support clients in the development of pricing strategies to set suitable prices for products
• Conduct surveys to determine possible reception of a new product by a target market
• Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
• Prepare and present regular reports to management on the results and activities based on approved marketing plans
• Oversee the design and publication of promotional materials and marketing materials
• Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
• Make presentations to clients, management and the project development team regarding projects, initiatives or products
• Articulating new product initiatives and developing product specific go-to-market strategies
• Act as advocate and champion for client briefs and product initiatives
• Carry out market research and surveys, and facilitate focus groups
• Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
• Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
• Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
• Employ knowledge of company goals in carrying out marketing operations
• Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition

Educational and Essential Requirements

• Must have agency experience or currently working with an advertising or IMC company
• APCON Membership is a desirable requirement
• Bachelor’s degree in any field of study; however, Marketing, Business Studies, Economics, and other Business-related disciplines are mostly preferred.
• Minimum of 4 years in a Marketing role

Skills, Abilities and Knowledge:

• Ability to handle fast-paced environment and to multi-task
• Ability to self-manage projects, high level of organization, overcome obstacles
• Creative thinking – ability to create new marketing programs and events
• Strong analytical and organizational skills.
• Excellent written/oral communication skills
• Articulate, strong interpersonal skills, team oriented and personable
• Strong ownership, execution, and follow up skills, with a bias to action