Brand Manager
Riddle Technologies Limited - Approach to business is to strive to make technology an asset for your business, to be a partner of choice to your organization. To be a leading provider of technology in our area of business, by studying our client’s request, we advise, enhance and deliver the best of our services. Riddle places so such emphasis on the company’s values of Integrity, Efficiency and Fairness. Adherence to stringent ethical standards, make Riddle capable of optimally satisfying the needs of its clients.
We are recruiting to fill the position below:
Job Position: Brand Manager
Job Location: Lagos
Job Purpose
- Supports the execution of category activation marketing strategy/plan within the cluster/ market.
- The role leverage links between the cluster/market and the category.
- The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation
Responsibilities
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
Requirements
- Proven working experience as brand manager or associate brand manager
- Excellent understanding of the full marketing mix
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language.
- B.Sc/M.Sc Degree in Marketing or a related field.
Note: All applications will be treated in strict confidence. Only shortlisted candidates will be contacted.
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