Brand Manager Job at Eat 'N' Go Limited
Eat 'N' Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry. Eat ‘N’ Go Limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has about 100 stores (outlets) across Nigeria and still growing.
We are recruiting to fill the position below:
Job Position: Brand Manager
Job Location: Victoria Island, Lagos
Job type: Full-time
Job Description
- General strategy, equity, top of mind awareness and sales results
- Responsible for developing annual marketing plan & calendar, while also leading the strategy and execution of the plan
- Responsible for total brand budget (usage & effectiveness)
- Synchronize offline and online calendars
- Supervise promotions, campaigns and activations
- Observe market trends and put findings into use when developing plans
- Monitors impact of marketing activities and plan based on them
- Liaise with Operations on monthly deals, sales and new product development
- Supervise conceptualization of marketing materials ? Supervise competition analysis
- Review of team members KPIs
- Send monthly reports to Marketing Director
Qualifications
- Bachelor’s Degree or equivalent professional experience
- 7-10 years of professional marketing experience of which 3+ years of experience in brand / product management in an FMCG or retail-based organization is desired.
- Creative thinker, excellent listener and communicator
- Prior experience working at a Retail Brand with sophisticated direct mail programs, direct marketing agencies or with a hospitality and or restaurant brand a plus.
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touchpoints, including website, print communications, online communications and direct mail
- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
- Strong communication and presentation skills
- Ability to communicate with all levels of an organization comfortably.
- Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
- Experienced with web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
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