Digital Marketing Manager Job at Polo Limited
Polo Limited is Nigeria's foremost luxury goods company retailing high-end brands watch and jewellery brands. Established in 1987, Polo Limited is driven by the mission to serve and with a passion for excellent customer service, it has continued to redefine and refine retailing of luxury products in Nigeria.
We are recruiting to fill the position below:
Job Position: Digital Marketing Manager
Job Location: Lagos, Nigeria
Qualifications
- Bachelor's Degree
- 10 years of marketing experience
- Excellent communication and organizational skills
Responsibilities
- Maintaining our social media presence across all digital channels
- Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Develop and manage website content
- Maintaining our social media presence across all digital channels
- Collaborate with internal teams to create landing pages and optimize user experience
- Generate content for the ecommerce website, weekly emailers and periodic sms blast, flyers, Polo magazine and brochures
- Devising strategies to drive online traffic
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Requirements:
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
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