Online Marketing Strategist Job at Amani Advisory Limited

Amani Advisory Limited - Our client is a fast-growing Nigerian marketing agency serving brands across Africa.

They are recruiting to fill the position below:

Job Position: Online Marketing Strategist
Job Location: Lekki, Lagos
Employment Type: Full-time (Hybrid)

Job Summary 

•  We're looking for an experienced Digital Marketing Manager who can own the digital marketing strategy end-to-end—from campaign ideation to execution and performance analysis. You will work across a diverse portfolio of clients in industries ranging from FMCG, fintech, fashion, hospitality, and tech startups.
• This is a role for someone who is both data-driven and creative, understands the Nigerian consumer landscape, and is hands-on with performance marketing tools and content-led growth strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored to each client’s business goals.
• Translate brand objectives into actionable digital plans across paid, earned, and owned media.
• Research market trends and audience insights within the Nigerian and African digital ecosystem.
• Manage multi-platform campaigns across Google Ads, Meta (Facebook/Instagram), Twitter/X, TikTok, LinkedIn, and YouTube.
• Oversee SEO/SEM efforts including keyword research, backlinking, and on-page optimization.
• Implement email marketing flows (Mailchimp, Klaviyo, etc.) for nurture and acquisition.
• Collaborate with the creative team to ideate, brief, and approve high-performing ad creatives and content formats (video, static, carousels, UGC).
• Serve as a strategic liaison between internal teams and clients, ensuring alignment and transparency.
• Supervise a team of digital executives, performance marketers, and content strategists.
• Guide influencer marketing strategies and partnerships, especially for Nigerian Gen Z and Millennial audiences.
• Monitor, analyze, and report on campaign performance using GA4, Meta Business Suite, Google Data Studio, and other analytics tools.
• Create and present monthly performance reports, highlighting insights, ROI, and growth opportunities.
• Ensure delivery of projects within budget and on time.

Person Specification

• 4–6 years of experience in digital marketing (agency experience preferred).
• Strong knowledge of the Nigerian digital marketing space—local platforms, culture, and user behavior.
• Proven experience managing paid media campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, GA4, SEO tools (SEMRush, Ahrefs), and CRM/email marketing platforms.
• Strong copywriting, editing, and campaign storytelling skills.
• Excellent Excel, reporting, and dashboarding abilities.
• Strong organizational, project management, and multitasking skills.
• Experience with eCommerce, tech startups, or FMCG brands in Nigeria.
• Certification in Google Ads, Meta Blueprint, or HubSpot is a plus.
• Basic understanding of web development, UI/UX, or HTML/CSS.

What We Offer

• Salary: N300,000 per month. 
• Competitive salary + performance bonus.
• Fast-paced agency environment with diverse clients and industries.
• Continuous training, certifications, and growth opportunities.
• Flexible working hours and hybrid setup.
• Access to tools and budgets to execute bold campaigns.

Method of Application
Interested and qualified candidates should forward their CV to: talent@amaniadvisory.com using the Job Position as the subject of the mail.