Senior Copywriter Job at Poke Limited

Poke is a storytelling consultancy that helps brands translate their business objectives into impactful, insight-driven stories across multiple platforms. Our strength lies in combining strategy, creativity, and execution to move businesses forward.

We are recruiting to fill the position below:

Job Position: Senior Copywriter

Job Location: Lagos
Employment Type: Full-time

Job Summary

• The senior Copywriter plays a critical role in the development of content strategy and execution of consumer-centric, integrated marketing campaigns.

Responsibilities

• Lead the development of brand tone, voice and copy guidelines.
• Writing original copy and slogans for advertising campaigns
• Develop the brand’s content strategy across consumer-facing channels.
• Develop and manage editorial calendars for various member communication channels.
• Review and suggest improvements for the content written by other writers
• Work with client and strategy team to develop annual content strategy, style guide and master calendar
• Work with designers, Brand Managers, and key stakeholders to develop overall content and creative concepts for campaigns, establishing tone and copy style to appropriately reflect brand positioning.
• Document content strategy process and standards and mentor copywriter and design teams on executing strategies.
• Monitor and share industry trends and competitor activity related to content and brand positioning.
• Understand and integrate SEO best-practices and keywords into engaging web content to drive conversion.
• Monitor content success and progress and also give insights on the content performance
• Optimize copy based on in user testing or in-market performance.
• Be an advocate for strategic content planning and brand voice development and continually strive to improve our capabilities.

Requirements

• Previous working experience as a copywriter for 3-5 years +
• BA degree in Literature, Journalism, Marketing or similar relevant field
• The copywriter should be creative, have good communications skills and immense knowledge of sales and marketing strategy.
• Outstanding writing skills
• Experience with proofreading
• Good time-management skills
• Ability to multi-task
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver