Senior Marketing Manager Job at SecureID Limited

SecureID Limited is a smart card manufacturing and personalisation bureau with expertise in the deployment and integration of digital solutions. Historically, we are positioned as the first commercially operated smart card manufacturing plant in sub-Saharan Africa with the ability to manufacture Poly-carbonate Cards amongst other card types.

We are recruiting to fill the position below:

Job Position: Senior Marketing Manager

Job Location: Oshodi - Isolo, Lagos

Role Responsibilities
Marketing Strategy:

• Develop and execute comprehensive marketing strategies to drive business growth and achieve marketing objectives.
• Conduct market research and analysis to identify consumer insights, market trends, and competitor activity.

Brand Management:

• Lead the development and execution of brand plans to drive brand awareness, equity, and sales.
• Collaborate with cross-functional teams, including sales, product development, and agency partners.

Campaign Development:

• Develop and execute marketing campaigns across multiple channels, including digital, social media, and traditional media.
• Collaborate with agency partners to develop creative assets and campaign materials.

Performance Monitoring and Reporting:

• Monitor and report on marketing performance, including campaign metrics, brand health, and market share.
• Identify areas for improvement and develop strategies to address them.

Team Leadership:

• Lead and manage the existing team of marketing professionals, providing guidance, coaching, and development opportunities.
• Foster a culture of innovation, collaboration, and continuous learning within the marketing team.

Educational & Professional Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree in Marketing or Business Administration
• Certification in marketing, such as CIM or NIM.

Competencies & Skills:

• 10+ years of experience in marketing, with a focus on FMCG.
• Proven track record of success in developing and executing marketing strategies that drive business growth.
• Strong understanding of consumer behavior, market trends, and competitor activity.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and prioritize multiple tasks.
• Strong analytical and problem-solving skills.
• Experience working with global brands or in a multinational corporation.