Area Sales Manager

Lorache Group - Our client, a conglomerate FMCG in the manufacturing of different home and personal care product, also with a hair line that has become a household name is currently recruiting suitably qualified candidates to fill the position below:

Job Position: Area Sales Manager
Job Locations: Abuja and Aba - Abia

Job Description


  • Our client seeks to employ the service of an experienced Area Sales Manager who is passionate about market penetration, who understands market segmentation and has a data base of high profile distributors and his willing to join a dynamic and fast-paced environment in generating strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Description of Responsibilities / Function

  • Achieves the area revenue volume and value targets for each SKU.
  • Establishes an environment and foundation for future sales growth by focusing on secondary sales.
  • Directs the selling activities within the state, inclusive of resource deployment and customer interactions.
  • Leads the sub-ordinates, inclusive of managing performance, Mentoring.
  • Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability.
  • Ability to identify business development opportunities within the region.

Specific Targets / Objectives

  • Achieve Sales value and volume for his area.
  • Make product available in every area within his region by expanding the distribution of products.
  • Make available New products or brands as per company strategy plan
  • Optimum stock to be maintained with all his distributors within his region.
  • Train all sales force within his region

Competence Requirements (Education and Experience Required)

  • University Degree
  • Minimum of 8 years working experience of sales in FMCG
  • Applicant "must" either be leaving in one of the locations
  • Age: Max age limit of 35 years
  • Proven leadership skills.
  • Supervisory or management experience.
  • Large team handling capability
  • Demonstrated record of achievement in a prior sales position.

Note: Only shortlisted candidates will be contacted.