Brand Manager Job at Alan & Grant

Alan & Grant - Our work is focused on creating innovative HR and Organizational Development Solutions aimed at Performance Improvement & Business Growth. We currently serve clients across various sectors of the Economy from locations in Jos, Port Harcourt and Lagos.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Lagos
Industry: FMCG/Foods/Beverage
Job Type: Full time

Job Brief

  • The job holder will develop a best in class and cost-effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain volume, market share and brand KPI objectives

Duties and Responsibilities

  • Understands and leverages consumer passion points
  • Develops briefing strategy and guidelines for Brand Communication programs aligned with the activation platform
  • Interfaces with agencies, manages agency performance contracts and relationships.
  • Briefs and reviews concepts, approves scripts with PI, manages timeline
  • Manages and evaluates third party suppliers to ensure excellence is delivered across the marketing mix.
  • Leads cross-functional teams to drive market implementation of any agreed campaign/activities
  • Responsible for best in class execution
  • Executes PR/digital management/new media approaches working with digital, media etc. teams
  • Responsible for media briefing/ tactical deployment of strategy/ flow plan and overall media budget
  • Responsible for Sponsorship execution in ATL  domain in conjunction with Sponsorship manager
  • Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives
  • Co-creates, Briefs and manages ATL components of TTL campaigns
  • Manages ATL budget (media, production, fees)
  • Responsible for consolidating learnings from after action reviews of all Brand Communications and Campaigns (including media) programs and facilitating continuous improvement and action learning
  • Works with global teams & agencies on evaluation/monitoring of communication/campaigns and course of correction
  • Conducts competitor review and benchmarking with agencies to determine Best in Class Brand Communications approaches
  • Improve organizational capability by regularly providing coaching, team building support, motivation and training.
  • Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.
  • Build an effective team based environment and motivate employees to optimize their performance by applying PMP
  • Build and maintain strong relations with cross-functional teams


  • A tertiary degree preferably masters
  • Minimum of 5-7 years’ experience in marketing as a brand Manager/marketing manager in another FMCG company (preferably Multinational)
  • “Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products.
  • Growth and competitive mindset.
  • Strong management and team building skills, with successful experience leading cross-functional teams
  • Ability to think strategically, analytically and creatively, and produce results in a highly entrepreneurial & pressurized environment
  • Ability to oversee and track multiple projects with due dates and varying requirements and priorities
  • Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept delegated responsibility  
  • Excellent communication & presentation skills, including fluent English in written and spoken
  • High Computer competency across all key packages (excel, word, powerpoint)
  • Adaptable to any working environment
  • Strong digital background
  • Experience in innovation management
  • Must be able to liase and communicate with Global teams
  • Seasoned marketer
  • Great attitude
Click here to Apply