Social Media Ads Manager (Meta, TikTok, Instagram & Facebook) Job at Raphael Group

Raphael Group is a professional virtual assistant service that connects employers with skilled remote assistants. We offer a wide range of services to support individuals and businesses, including scheduling, email management, research, and more. We take the hassle out of finding and hiring qualified virtual assistants, allowing you to focus on growing your business.

We are recruiting to fill the position below:

Job Position: Social Media Ads Manager (Meta, TikTok, Instagram & Facebook)

Job Location: Remote
Employment Type: Contract
Reports to: Founder / Marketing Lead

About the Role

• We’re looking for a results-driven Social Media Ads Manager who can strategize, launch, manage, and scale paid ad campaigns across Meta (Facebook & Instagram), TikTok, and Google.
• This is not a posting or content role.
• This role is strictly for someone who understands paid traffic, performance metrics, and conversion-focused advertising.
• You must be able to clearly explain why you choose certain creatives, audiences, and budgets not just “this usually works”.

Key Responsibilities

• Plan, launch, manage, and optimize paid ad campaigns across:
• Facebook & Instagram (Meta)
• TikTok
• Google (Search / Display / YouTube – if applicable)
• Develop full ad strategies aligned with business goals

Set up:

• Campaigns
• Ad sets
• Creatives
• Tracking (Pixels, events, conversions)
• Test creatives, audiences, and copy using structured A/B testing
• Monitor performance daily and optimize based on data
• Scale winning campaigns while controlling CPA and ROAS
• Prepare clear performance reports with insights and recommendations
• Collaborate with content creators or designers to guide ad creatives
• Stay updated on platform changes and policy updates.

Minimum Requirements (Non-Negotiable)
Candidates must meet all of the following:

• Minimum 3 years of hands-on experience managing paid social media ad accounts
• Experience managing real client ad accounts, not just personal or practice accounts
• Ability to provide verifiable clients or brands
• Proven experience with Meta Ads Manager
• Experience running TikTok Ads and/or Google Ads (preferred, not mandatory)

Strong understanding of:

• Campaign structure (TOF / MOF / BOF)
• Audience targeting & retargeting
• Creative testing frameworks
• Budget allocation & scaling
• Clear understanding of ad compliance, especially for health, beauty, or regulated products.

What We Will Ask For (Mandatory)
Applicants must submit the following:

• A brief overview of your paid ads experience (years, platforms, industries)

2–3 verifiable client accounts or brands, including:

• Business name
• Industry
• Duration of engagement
• Your role

Case studies or screenshots showing:

• Ad spend
• Results (CPA, ROAS, conversions)
• (Sensitive data can be blurred)
• A short explanation answering:
• “How do you decide which audience and creative to test first when launching a new campaign?”

How We Measure Success

• Consistent improvement in CPA and ROAS
• Clear testing strategy and decision-making
• Ability to scale winning ads sustainably
• Transparent reporting and communication.

Required Skills & Competencies:

• Strong analytical mindset (you understand numbers, not vibes)
• Ability to explain why a campaign is performing (or not)

Experience reading and improving:

• CTR
• CPC
• CPA
• ROAS
• Ability to work independently with minimal supervision
• Strong communication skills (written & verbal)
• Organized and process-driven.

Nice to Have:
Experience running ads for:

• Health & wellness
• Beauty
• Clinics
• E-commerce
• Service-based businesses
• Experience with funnel building and landing page optimization
• Experience with tools like:
• Google Tag Manager
• GA4
• Hotjar or similar
• Experience working with remote teams.

Salary
N100,000 per month plus bonuses.