Brand Manager Job at Drinks.ng

Drinks.ng is the largest online distributor of beer, spirit, and wine in Nigeria. Buying drinks from our online store is the safest and easiest way to shop for your drinks in Lagos, Ibadan, Abuja and other states. We save you time, and help you avoid long queues and crowded stores.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Lagos
Employment Type: Full Time

Job Summary

• The Brand Manager will develop a brand strategy for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, marketing research.
• The brand manager will conduct market research for the company and this involves surveying and polling demographics, determining demands for products. 

Job Description

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics.

Requirement and Skills

• Candidates should possess B.Sc Degrees in Marketing or a related field with 3+ years relevant work experience.
• Proven working experience as Brand Manager 
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Research
• Marketing Analytics
• Market Analysis
• Market Research
• Digital Marketing Analytics
• Experience in identifying target audiences and devising effective campaigns
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Excellent understanding of the full marketing mix
• Up-to-date with latest trends and marketing best practices.

Method of Application
Interested candidates should send their Resume and a Cover Letter detailing their relevant experience and achievements to: hr@drinks.ng using the Job Position as the subject of the mail.